Local Video Marketing and What Everyone is Missing

Local Video Marketing and What Everyone is Missing

Local video marketing is a just a term to describe a type of service. That’s all. It’s words. To one reader it will mean one thing and to another something entirely different. The same can be said for any profession, title or name for that matter. To me it...
How Legendary Companies Think and Grow Rich

How Legendary Companies Think and Grow Rich

Be uncommon. Be different. Be clearly and distinctively unique amongst your competition. Be anti-commodity in every way. When is the last time you told a friend about an experience you had with a company? Think about it for a moment. When is the last time a company...
How To Save a Struggling Small Business

How To Save a Struggling Small Business

How to save a struggling small business? Stop. Put everything down. Breathe. This isn’t a silver bullet – there is no such thing. There are a myriad of reasons your business may be struggling, or not reaching the heights you believe it can reach. This...
Easy Way To Find Out If Your Business Can Be Trusted or Not

Easy Way To Find Out If Your Business Can Be Trusted or Not

People want peace of mind. In the battle between one decision and another, most will choose the one with the best odds of delivering the expected result. I am a habitual user of Rotten Tomatoes, the online reviews site for movies and tv shows. It’s gotten to a...
Small Business Marketing Ideas Plan and Strategy

Small Business Marketing Ideas Plan and Strategy

Honestly, I am exhausted with marketing. I live the stuff. I’ve kept up and continue to keep up, but it’s becoming abundantly clear that the clutter, noise and growing number of shiny objects is only going to get worse. It’s the “in...
The Secret To Small Business Success

The Secret To Small Business Success

There are few assets as valuable to a small business as their story. Why is it so many small businesses surround local neighborhoods and yet so few consumers truly know what makes them remarkable. When I started Drop In Local it wasn’t to run advertising or create...