How Legendary Companies Think and Grow Rich

How Legendary Companies Think and Grow Rich

Be uncommon. Be different. Be clearly and distinctively unique amongst your competition. Be anti-commodity in every way. When is the last time you told a friend about an experience you had with a company? Think about it for a moment. When is the last time a company...
Small Business Marketing Ideas Plan and Strategy

Small Business Marketing Ideas Plan and Strategy

Honestly, I am exhausted with marketing. I live the stuff. I’ve kept up and continue to keep up, but it’s becoming abundantly clear that the clutter, noise and growing number of shiny objects is only going to get worse. It’s the “in...
Local Marketing Success Blueprint

Local Marketing Success Blueprint

Local marketing success requires attention to detail and a process, or plan, that accounts for every step in the relationship. The majority of advertising and marketing dollars spent by small, local businesses returns dismal rates of return and are all too often...
Website Video : Your Small Business Needs It!

Website Video : Your Small Business Needs It!

Website Video:  Your Small Business Needs It Think like your customer for minute. Does your website grab your attention and draw you in to learn more about what makes you great and why you should care. Your website needs video.  Actually let me rephrase that:  if...
Small Business Branding : How?

Small Business Branding : How?

Small Business Branding is one of those beloved words that evolves from inside the top secret headquarters of global advertising executives.  (enter evil laughter here) The concept of small business branding and all other world dominating ad strategies then gain...
Know Like Trust : The Secret To Success

Know Like Trust : The Secret To Success

Know like  trust.   “All things being equal people will do business with who they know, like and trust”. Let these three words really sink in:  know like trust. If you believe in the know like and trust formula then you can step back and look at your...