Be uncommon. Be different. Be clearly and distinctively unique amongst your competition. Be anti-commodity in every way.
When is the last time you told a friend about an experience you had with a company? Think about it for a moment.
When is the last time a company marketed to you in a way that left you awestruck, needing to share the experience with someone?
These are the companies that win big. These are the companies that create buzz, gain loyal followings and experience exponential growth without the exponential expenses others are required to risk in order to get similar exposure. These are the uncommon businesses whom competitors shake their heads in bewilderment about.
Which side of that experience are you on?
When was the last time someone told a friend about an experience they had with your company?
When is the last time someone was left awestruck by your advertising or marketing and needed to share the experience with others?
Want Uncommon results? Be Uncommon. Think Uncommonly. Do Uncommon shit.
Go on now. You have work to do.