Unless you’ve entirely reinvented the wheel you are in a commoditized business.  The question becomes how do you rise above the noise, stand out and build something that is anything but “just another ______”.  In this episode Omar Soliman of College Hunks Hauling Junk and College Hunks Moving talks about how their unique approach to PR has landed them on Shark Tank, HGTV, Millionaire Matchmaker, Oprah and countless print and interview opportunities.